PP Ads Sway Women Voters Against Romney? OF COURSE!

Mitt Romney is in trouble with women voters and he isn't even the GOP nominee yet.

The Huffington Post reports that Planned Parenthood Action Fund's $1.4 million ad campaign is influencing women against Mitt Romney. The ads highlight Romney's positions on women's issues and are targeted to female voters in key swing states.

According to Hart Research surveys women who recalled seeing the ads said that they were far less likely to vote for Romney than women who did not recall seeing the ads. 

The ads were launched on May 31, 2012 and targeted Romney's record on: abortion and contraception rights, and equal pay for women. The survey asked about women's view of Romney on those specific issues. 

Significantly, in a post-ad survey three of five of the most frequently volunteered criticisms of Romney were points specifically highlighted by the ads:

Romney's announced intention  to overturn Roe v. Wade 

Romney's plan to eliminate Planned Parenthood funding 

Romney stance (or lack thereof) on equal pay.

SOURCE:   Laura Basset - Huff Post - Planned Parenthood's Anti-Romney Ads Swaying Women In Swing States